How Bank Marketing Must Adapt to Modern Lending Consumers
Marketing strategies must be changed because consumer behavior has changed.
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Marketing strategies must be changed because consumer behavior has changed.
High inflation rates significantly impact lending and can cause both positive and negative outcomes for customers and financial institutions.
As lenders, the ultimate goal is to increase profit by growing revenues, while controlling risk and costs.
Americans, whether crossing oceans to a new world or creating new digital economies, are pioneers ready to build and embrace a better future.
Alternative credit scoring allows lenders to reach new audiences by utilizing different criteria to determine a borrower’s reliability.
Serent Capital, a San Francisco-based private equity firm focused on investing in fast-growing software and services businesses, has made a minority investment in GDS Link.
Digital currencies have been gaining momentum as secure ways to manage and move fiscal assets. Blockchain is emerging as a key solution in the lending and risk management space.
While the three major agencies have maintained a strong hold on consumer focus, the truth is that there is a nearly endless array of metrics to formulate a credit evaluation.
Big Data has been credited with the ability for retailers to increase profits by analyzing exactly what customers want.