Data Services for Credit Unions and Banks

Your success depends on connecting with the right people at the right time—through the right channels. SerTech’s Data Appension Services help credit unions and banks strengthen their member and prospect records by adding missing email addresses, physical mailing addresses, and phone numbers. Whether you’re launching a prescreen campaign, a deposit drive, or regulatory communications our data solutions ensure your outreach is complete, compliant, and ready to deliver results.

Data appension is the process of matching existing customer or prospect records to external databases to add missing or outdated contact information. SerTech appends:

• Email Addresses – Reach more members with personalized email offers and account alerts.
• Postal Addresses – Ensure accurate delivery of physical maiers, privacy notices, and loan campaigns.
• Phone Numbers – Support call center efforts and SMS notifications with up-to-date contact info.

Incomplete or outdated member data can stall your marketing efforts and lower ROI. With SerTech’s data appension services, you can:

• Increase reach across digital and direct mail campaigns
• Improve deliverability and engagement rates
• Reduce waste and marketing costs
• Support compliance efforts for required communications
• Build stronger member profiles for targeting and personalization