AttainX’s CEO on Breaking into U.S. Lending

Fraud prevention, dealer innovation, and go-to-market tips

From a £10 Levi’s ecommerce campaign to fighting $9.2 billion in auto lending fraud, Jill Robb’s journey into U.S. fintech is as unique as it is insightful. As CEO of AttainX and a seasoned fractional CMO, Jill joins GDS Link’s Nicolas Kendall, Growth Marketing Director, to unpack how synthetic and first-party fraud are pushing lenders to rethink risk strategies and embrace AI-powered tools like income validation.

The conversation covers how Point Predictive leads the charge in identifying evolving fraud patterns and why platforms like Ottomotto are transforming access to capital for independent auto dealers. Jill also shares a sharp perspective on what European fintechs often miss about the U.S. market, the regulatory curveballs that can derail expansion, and how strategic event sponsorships and partnerships are the new growth currency.

Whether you’re building a demand gen engine or navigating market entry, this episode offers a blueprint for modern lending innovation in an increasingly complex market.

 

About Jill Robb

Jill Robb is a dynamic, purpose-driven leader known for driving growth at fintech scale-ups through a mix of strategic vision and hands-on execution. As Founder and CMO of AttainX, she brings over two decades of experience helping digital startups and disruptive fintechs evolve into high-performing, revenue-generating businesses. Jill delivers results-focused marketing strategy and deep Revenue Operations expertise to clients across the North American fintech sector. Follow Jill on LinkedIn here.

 

About AttainX

AttainX is not your average marketing agency. As an embedded partner, they focus on driving revenue, not just impressions. While others chase aesthetics, AttainX focuses on strategy, building full-funnel growth engines, sharpening sales enablement, and securing PR that positions their clients as industry leaders. Their mission is to move the needle where it matters most: the bottom line. Follow AttainX on LinkedIn here.

 

About GDS Link

GDS Link makes modern lending simple. Our real-time decisioning platform integrates over 200 data sources with advanced analytics, enabling lenders to make fast, data-driven credit decisions while mitigating risk. From loan origination to collections, GDS Link provides seamless automation, policy monitoring, and AI-powered insights to help financial institutions optimize lending strategies, stay agile in a competitive market, and drive better outcomes. Follow GDS Link on LinkedIn here.

 

Resources Mentioned:

Download GDS Link’s Synthetic Fraud eBook: https://gdslink.com/synthetic-fraud-ebook

Get the full 2025 Auto Lending Fraud Report from Point Predictive: https://landing.pointpredictive.com/auto-lending-fraud-report-2025

Looking for more tools to reduce fraud risk and improve decisioning? Visit our Fraud Prevention webpage here to learn more.