Optimize Credit Policies
for Better Outcomes

With competition increasing and borrower expectations rising, lenders need new ways to boost profitability – fast.

That’s why we’ve seamlessly integrated policy optimization into our credit decisioning and analytics platform.

Evaluate and optimize your decisioning strategies. Validate and refine underwriting criteria, simulate challenger strategies, test alternative data, and develop custom models that enhance your predictive power.

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GDS Link Credit Champion Challenger

Discover New Insights without Disrupting Operations

GDS Link Credit Risk Software For Greater Accuracy

More precise decisions

Simulate the use of additional data to enable more approvals and fewer declines – and understand the impact of rule changes on key metrics and outcomes in advance

GDS Link Credit Risk Ai Models

Predictive AI and models

Create predictive models tailored to your unique data, risk tolerance, and business objectives, leveraging explainable AI to generate transparent, interpretable decision strategies

GDS Link Multi-purpose Platform

Powerful partnerships and comprehensive integration

Access industry-leading model building and state-of-the-art optimization capabilities – underpinned by full model lifecycle support

Policy Optimization

Optimize Policies with Data-Driven Insights

Built for business users and powered by our partner Stratyfy’s Probabilistic Rules Engine (PRE), Policy Optimization is our simulation tool for building, optimizing, and executing decisioning strategies. This​

patent-pending technology combines human-readable decision logic with probabilistic AI to optimize decision intelligence.​

Make more accurate risk predictions:
Use weighted rules that combine human-readable decision logic and probabilistic AI

Reduce risk:
Measure and refine decision strategies before applying them in production

Implement AI decisions with confidence that they’re unbiased:
Generate transparent decision strategies with explainable AI

See How It Works
Optimize Policies with Data-Driven Insights

Model Development

Models That Reflect Your Unique Needs

Model Development is our easy-to-use tool for building predictive models that are tailored to your specific data, ​risk tolerance, and business objectives. By leveraging your historical data and our access to a vast array of third-party data sources, you can create models that outperform generic scoring systems.

Enhance your predictive power while minimizing operational risk:
Develop models that align with your objectives

Improve accuracy and outcomes:
Custom models typically outperform generic scoring systems

Access actionable insights across the credit lifecycle:
Combat fraud, refine credit risk assessments, and improve customer management strategies

See How It Works
Models That Reflect Your Unique Needs

Simulation Sandbox

Transform How You Understand Performance and Risk

With our retroactive loan portfolio analysis tool Simulation Sandbox, lenders can better understand their portfolio performance and identify missed opportunities. By​ matching historical client data with Equifax’s extensive credit repository, we give you a complete view of consumer credit behavior.

Optimize your portfolio:
Identify underperforming segments and refine lending strategies with sophisticated analysis and unprecedented insights

Drive revenue growth:
Improve approval rates and reduce losses through better risk models and more accurate risk evaluations

Eliminate the need for multiple tools:
Support model building, policy review, portfolio analysis, benchmarking, and reject performance analysis within one platform

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Simulation Sandbox
Quotation Mark

“GDS Link’s latest platform enhancements have been instrumental in optimizing our risk management processes. As we continue to grow and provide fast, hassle-free personal loans, their advanced credit decisioning capabilities are helping us deliver on that promise with confidence.”

Drive Profitability Across the Lifecycle

From data preparation and model development to deployment and monitoring, see how we can optimize performance, efficiencies and accuracy for your business.