Decisioning
Analytics
goeasy Streamlines Lending Models with GDS Link’s Decisioning Technology
- Industry: Non-Prime Consumer Lending – Installment Loans & Leasing
- Founded: 1990
- Based: Mississauga, Ontario, Canada
Brief Overview
goeasy Ltd., a leading non-prime lender in Canada, provides unsecured and secured installment loans through easyfinancial and leasing services via easyhome. With over 400 locations and 1,900+ employees, goeasy helps subprime consumers rebuild credit, with 1 in 3 customers graduating to prime lending. As its lending portfolio expanded, goeasy’s reliance on SAS-based analytical models led to inefficiencies, with manual coding processes slowing deployment and increasing the risk of errors. To enhance agility and accuracy, they sought an automated solution to streamline model implementation and improve credit decisioning.
“By using the PMML tool, we reduced time to implement by 50%, from about 20 hours previously to 5-10 hours, and with better accuracy because the process reduces the risk of manual errors.”
Zaur Akhmedov
Director, Acquisitions, Risk & Analytics
See Every Opportunity
Helping businesses have all the right information, to make the right decisions and leading to the creating even more opportunities.