GDS Link Launches Latest Release of Its Integrated Decisioning & Analytics Platform to Give Lenders Unparalleled Speed, Agility and Precision

Dallas, TX – October 9, 2025

GDS Link, a leader in credit risk decisioning technology and analytics, today announced the introduction of the latest version of the GDS Link Decisioning Platform, a next-generation, AI-enabled, integrated decisioning and analytics platform. Designed to deliver speed, accuracy and insights across the lending lifecycle, the platform seamlessly integrates credit policy design and real-time digital decisioning with advanced analytics and optimization modules all in one environment. As a result, lenders can quickly build, test, execute, monitor and optimize strategies, driving agility and profitability.

“Lenders need accuracy, insights, and speed to compete in today’s fast-paced market,” said Lisa Bonalle, CEO of GDS Link. “Our new platform delivers exactly that. Our clients can create credit strategies, analyze results, simulate scenarios, test credit policy variations, and push changes to production, all within a single environment for maximum consistency, transparency and speed. Additionally, we make it easy for clients to access a wide range of pre-connected data partners and platforms, shortening their time to market. And with role-based controls and audit trails, the platform also strengthens governance and compliance.”

Unifying decisioning and analytics

With the GDS Link Decisioning Platform, lenders can design, execute, analyze and optimize the credit lifecycle, all within one intuitive environment that incorporates powerful data orchestration capabilities.

Design

Automate and improve credit decisions across the lifecycle: design and test credit strategies efficiently and consistently in a drag-and-drop, low code environment

Decision

Increase speed and agility: execute decision strategies in real time and simplify manual workflows

Analyze

Monitor performance and anticipate outcomes in near real time: quickly analyze the impact of policy changes and monitor the performance of policy rules and predictive models

Optimize

Evaluate alternative risk strategies to improve outcomes: Run simulations, evaluate challenger strategies, refine underwriting decisions, reveal hidden risk factors and enhance your predictive power

Data orchestration

Accelerate time to market, enhance the customer experience and minimize risk: Get seamless, real-time access to more than 200 pre-configured data sources and consolidate disparate data integration processes

The advantage of innovation

“Whether their workflows are simple or complex, lenders can give themselves a significant competitive edge by embracing innovation,” said Yves Duhoux, Chief Technology Officer at GDS Link. “That’s why we’ve designed the next generation of our platform to provide all the advantages of the latest technology advances in a safe and predictable way. For example, the platform includes sophisticated AI, so it continuously learns, providing valuable recommendations for better outcomes. Together with our real-time decisioning and unparalleled model monitoring and scenario planning capabilities, we’re giving lenders powerful capabilities to stay ahead.”

Built to deploy in the cloud or on-premises, the GDS Link Decisioning Platform supports use cases across the credit lifecycle, including prescreen, fraud mitigation, originations, account management, collections, and compliance. Clients include banks, fintechs, credit unions, auto finance, BNPL providers, marketplaces/aggregators, specialty lenders, and telecommunication providers across 46 countries.

Availability
The latest version is available today. To request a demo, visit gdslink.com.

Media Contact
Matt Tepper
VP, Global Marketing
GDS Link
+1 972 679 2913 | matthew.tepper@gdslink.com