How to Improve Conversion and Strengthen KYC

Most lenders think better offers win deals. But today’s borrower cares more about speed and simplicity.

Borrowers are far more likely to leave for a lender offering a smoother application experience, often at rates few lenders expect.

Let’s be real: does your application process include:

• Rigid identity checks
• Lengthy forms
• Incomplete or inconsistent ID verifications
• False positives
• Unclear approval timelines

If you answered yes to any of the above, then you’re frustrating your borrowers. And your competitors are cashing in.

That’s right—this isn’t just a UX problem. It’s a revenue problem.

It’s simple: borrowers expect seamless, fast, and personalized digital experiences. Lenders prioritizing user experience are capturing their business, especially in subprime and near-prime segments.

Still not convinced? Let’s look at two use cases.

The Conversion Problem: Frustration = Abandonment

Borrowers aren’t abandoning your app because they changed their minds. They’re dropping off because it’s long, manual, and too frustrating. Our stats don’t lie, 60% of borrowers abandon their application when there’s too much manual entry, 25% give up when applications contain data input errors, and 40% drop when data security feels questionable. Sound familiar?

The Risk Problem: Fraud + KYC

The other main problems are fraud and KYC. Of course, fraud prevention is critical. But too often it comes at the cost of conversion. Think rigid identity verifications and false positives that frustrate applicants, or even scare them off — ringing any bells?

The bell may not toll for thee because you don’t have to choose between conversion and fraud control.

Go Beyond Autofill

With KYC + Prefill and smart automation, you can get the information you need to fully assess risk without making the borrower do the heavy lifting. This includes features like dynamic prefill from multiple data sources, silent authentication that verifies identities without user input, and adaptive fraud scoring to prevent synthetic identity risks without slowing down the process. Verification steps like real-time ID checks and smart decisioning logic are built in and happen behind the scenes. All the user sees is a smooth, streamlined process, giving you the perfect balance of security, speed, and compliance.

And when it comes to conversion, well, KYC + Prefill doesn’t just improve conversion, it also enhances data quality and accelerates time-to-decision.

No Buzz, Just Smart

Growing expectations, shrinking attention spans, fierce competition, you can’t afford clunky or outdated onboarding flows anymore. Imagine: no more drop-offs due to too many fields or verification delays. Just clean, compliant, user-first onboarding.

GDS Link’s KYC+Prefill is a strategic, must-have capability that helps lenders boost conversion rates while reducing friction in KYC and fraud prevention.

Looking to improve your application flow and get more borrowers across the finish line? Let’s connect.