Resources

Understanding consumer behavior during the holiday season is crucial for lending organizations, financial institutions, and fintech innovators. The recent webinar, “GDS Link + TransUnion Present The Q4 Power Play: Winning Credit Card Strategies for Black Friday, Cyber Monday, and Beyond,” is a comprehensive exploration of strategies to navigate and optimize credit card usage during this…

The holiday season is undoubtedly a critical period for credit card issuers. As shoppers prepare for Black Friday and Christmas, credit unions should also increase their credit card marketing efforts to stay competitive. To thrive in this competitive space, it’s imperative to have well-thought-out strategies. In this article, we’ll delve into Q4 strategies, managing delinquency,…

Are you aware that the Home Equity Line of Credit (HELOC) is a dynamic financial resource tailor-made for Lenders and Credit Unions? This versatile financial product offers clients/members flexibility akin to a credit card while presenting a multitude of potential benefits. HELOCs enable homeowners to leverage the equity they’ve accrued in their homes. This equity…

A Home Equity Line of Credit (HELOC) and a Home Equity Loan are both financial products that allow homeowners to leverage the equity they have built up in their homes. The choice between a HELOC and a home equity loan depends on your financial goals, how you plan to use the funds, and your comfort…

Using permission data for better credit decisioning Permission data plays a vital role in today’s data-driven industry, where lenders heavily depend on valuable information to make well-informed decisions about the creditworthiness of borrowers. 

Navigating Credit Risk: GDS Link’s Expert Advisory & Consulting Services for Effective Data-Driven Credit Decision Making The complexities of effectively mitigating risks and driving business growth require expert guidance, strategic planning, and a deep understanding of market dynamics.  This is where GDS Link’s Credit Risk Management Advisory & Consulting Services come into play, offering comprehensive…

Revving Up Success: Cutting-Edge Tactics for Credit Unions to Boost Membership and Prosper The key to growth and prosperity for a credit union is attracting new members and customers. This blog post aims to provide practical approaches beyond conventional methods to expand your customer/member base. From acquiring fresh members to implementing impactful marketing campaigns, we…

The use of trended data in lending has gained popularity in recent years. This is due to recognizing the benefits of using this type of data, making more informed lending decisions, and identifying patterns of financial behavior that may not be apparent from a traditional credit report.  

U.S. consumers are continuing to use their credit cards despite the economic slowdown. In the latest quarter, spending on Visa credit cards saw a 9.5% YoY increase, while MasterCard saw an even bigger jump of 14%. This growing trend outpaces inflation and is due to the enduring appeal of credit cards.

Transforming Lending Practices with Fairplay.ai: A Conversation on Fairness and Profitability in Decisioning Bias may present itself in a variety of ways within lending. When assessing biases, two issues frequently arise: Was someone treated differently because of who they are? Or did a sincere goal activity end as being harmful to one group? A recent…

Taking a Deeper Dive into the Future of Data, Decisioning and Credit Risk Solutions GDS Link is delighted to announce their new podcast, The Lending Link, is launching in September.

Marketing dynamics have evolved significantly over the past few decades. Previously, various bank marketing strategies were solely implemented to create brand awareness. But now marketing involves providing a value proposition, being relatable, and generating trackable revenue.