GDS Link and Stratyfy partner to deliver decision optimization and fairness intelligence for modern lending

DALLAS, TX and NEW YORK, NY – GDS Link, a global leader in real-time credit decisioning and analytics, and Stratyfy, a leading innovator in decision optimization, today announced a partnership that enables lenders to design, test, and optimize credit strategies with speed and confidence.

The GDS Link Decisioning Platform combines policy design, model deployment, analytics, and real-time decision execution in a continuously learning platform. Through this collaboration, lenders can now use Stratyfy’s breakthrough AI technology in platform to build, test, and optimize strategies in real-time.

“We value GDS Link’s commitment to partnering with best-in-class providers to strengthen our decisioning. Stratyfy’s analytics offer fresh insights into performance and help us keep our competitive edge. This continual push to expand capabilities is exactly why GDS Link was recognized as the top decisioning engine in 2025,” said Andy Hopkins, CEO at Terrace Finance.

Stratyfy’s transparent and configurable technology empowers lenders to strengthen decisions throughout the credit lifecycle with continuous monitoring and complete governance. With Stratyfy’s automated bias testing, institutions can effectively manage risk and responsibly expand qualified opportunities.

“Our partnership with Stratyfy enhances the GDS Link Decisioning Platform by giving lenders unprecedented flexibility in testing, refining and optimizing their credit strategies,” said Lisa Bonalle, CEO of GDS Link. “With real-time feedback, lenders can quickly adapt and deploy optimized strategies, establishing a new standard of agility and transparency. This empowers institutions to grow responsibly and respond swiftly to changing market conditions.”

“Stratyfy and GDS Link’s collaboration will allow lenders to drive efficient growth while understanding key risks,” said Laura Kornhauser, CEO of Stratyfy. “Together we’re creating a first-of-its-kind, data-driven platform that empowers institutions of all sizes with a level of speed and agility once reserved for industry giants.”

GDS Link and Stratyfy will showcase their partnership at Lend360 and Money 20/20. Joint capabilities are available today. To learn more, contact GDS Link or Stratyfy.

About GDS Link

GDS Link makes modern lending simple with a unified platform for credit decisioning and analytics. GDS Link’s Decisioning Platform combines strategy design, model deployment, data orchestration, and continuous monitoring to deliver real-time, explainable and auditable decisions at scale.

About Stratyfy

Stratyfy is an industry leader in decision optimization for financial institutions, empowering lenders to make more accurate, efficient, and fair decisions. Stratyfy was named a 2024 Banking Tech Awards USA winner, 2024 Benzinga Fintech Awards Best Lending Solution finalist, and 2023-2024 AIFintech100 honoree.

Media Contacts:
Matthew Tepper
GDS Link
Matthew.Tepper@GDSLink.com

Luke Lennon
Stratyfy
marketing@stratyfy.com