Wonga leads the way in responsible lending with latest GDS Link integration

Industry: Financial Services/Consumer Credit

Founded: 2011

Based: South Africa

Wonga is a regulated South African digital credit provider and since inception in 2011, has redefined the short-term lending category – disbursing over 4.8 million loans valued at over R14 billion (US$775 million). As the first digital lender in South Africa, Wonga’s technology-first, customer-centric approach has made it a sustained leader in its sector – constantly evolving to help people own their possibilities. Led by CEO Brett Van Aswegen since 2015, Wonga has transformed from a traditional short-term lender into a purpose-led, digital-first platform that prioritizes financial inclusion and responsible lending.

“Partnering with GDS Link marks a significant step in evolving and modernizing our platform, enabling enhanced credit evaluation processes for our clients. This partnership is more than just an implementation; it’s a step towards redefining credit scoring in South Africa through the implementation of continuous learning models.”

—Brett Van Aswegen, CEO at Wonga