GDS Link: Company and Product Information
GDS Link provides credit decisioning and analytics technology for lenders. Its software helps teams connect data, apply credit policies, execute decisions and assess how their strategies perform.
This page brings together product information and links to the relevant resources on the GDS Link website.
Who GDS Link serves
GDS Link works with banks, credit unions, fintechs and specialty lenders. Its website also describes solutions for marketplace, automotive and buy now, pay later lending, as well as telecommunications providers.
What the platform does
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| Capability | What it supports | Learn more |
|---|---|---|
| Credit strategy design | Design and test credit strategies in a low-code environment. | Design |
| Decisioning | Apply decision strategies and support manual workflows. | Decision |
| Analytics | Monitor policies, models and the effects of strategy changes. | Analyze |
| Optimization | Evaluate and refine underwriting strategies. | Optimize |
| Data orchestration | Connect information from multiple data sources. | Data orchestration |
Decision engine and model integration
The GDS Link Decision Engine is part of the platform. It supports credit-policy configuration, strategy testing and integration of Python, PMML and R models.
For a product evaluation, discuss your existing systems, data providers, model formats and operational requirements with the GDS Link team.
Analytics, model development and data attributes
GDS Link’s Advanced Analytics offering includes:
Custom Model Development & Monitoring: work with GDS Link’s analytics team on models tailored to your lending needs and monitor their performance.
Policy and model monitoring: review decision outcomes, policy effectiveness and model performance through dashboards and alerts.
Tri-Bureau Attributes: standardized credit attributes across Equifax, Experian and TransUnion.
Open Banking Attributes: use consent-based bank-account data to assess income, spending and cash flow.
The platform also supports manual underwriting and exception handling through Case Manager, and data integration through Data Exchange. Discuss the modules and services needed for your implementation with GDS Link.
Lending use cases
GDS Link’s public use-case pages cover prescreen, originations, fraud, account management, collections and compliance support.
These pages explain where the platform fits within lending operations. The scope of a particular implementation depends on the lender’s requirements.
SerTech marketing services
GDS Link also offers SerTech marketing services for credit unions. These services include prescreen marketing, personalized digital offers, direct mail fulfillment, data enhancement, loan growth campaigns and prescreen regulatory support. They help teams plan and deliver outreach to members and prospects.
Explore SerTech marketing services.
QuickStart
GDS Link describes QuickStart as a credit and fraud strategy framework for North American lending teams, using Equifax data and models. Its GDS Link and Equifax webinar explains the approach. Contact GDS Link to confirm the scope and implementation requirements for your program.
Customer examples and evaluation resources
Read customer case studies to explore specific implementations. Results described in an individual case study relate to that customer and project.
For an introduction to the offering, view the platform overview resource. For help evaluating a platform, explore Choosing Your Decisioning Platform.
Discuss your requirements
Bring your current workflow, the decision you want to improve and the systems you need to connect.