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Podcast

Embedded Finance, AI, and Fintech’s Next Big Disruption with Maven Advisory’s Founder

Published By matthew


Embedded finance, AI, and digital transformation aren’t just buzzwords—they’re reshaping how financial products are built, delivered, and scaled. But with the rapid pace of change, how can fintechs, lenders, and financial institutions stay ahead?

On this episode of The Lending Link, Matt Tepper, VP of Global Marketing at GDS Link, sits down with Angi Milano, Founder of Maven Advisory, to unpack the trends and challenges defining fintech’s future. With over a decade of experience in digital marketing, sales, and enterprise fintech partnerships, Angi has been on the frontlines of major acquisitions and scaling efforts. Now, through Maven Advisory, she helps fintechs refine their go-to-market strategies, pinpoint their ideal customers, and drive sustainable growth.

What’s Inside This Episode:

  • The rise of embedded finance—and why banks, fintechs, and non-traditional lenders can’t afford to ignore it
  • How fintechs can nail down their ideal customer profile (ICP) to avoid costly missteps
  • The evolving role of AI in risk decisioning, fraud detection, and customer experience
  • Why financial inclusion isn’t just a social good—it’s a massive business opportunity
  • Industry shifts in regulation, AI-driven customer experiences, and what’s next for fintech in 2025

Hit play for Angi’s expert take on where fintech is headed next. And don’t forget to subscribe to The Lending Link on Spotify, Apple Podcasts, and YouTube so you never miss an insider conversation with industry leaders.

About Angi Milano

Angi is a sales powerhouse with 15+ years of experience in financial services and fintech. From building strong relationships to managing sales cycles like a pro, she knows how to get results. Angi has a knack for blending her project management skills with sharp sales strategies, leading to impressive wins like crafting go-to-market plans, growing key accounts, and sealing big partnerships that drive serious revenue. Fluent in English and Spanish, she’s a master communicator and negotiator who truly gets what customers need.

Angi is a passionate advocate for living organ donation, a cause close to her heart since a friend saved her life with a kidney donation 14 years ago. Born in Buenos Aires, Angi moved to Chicago at seven, blending her Argentine roots with her American life. Sharing her culture with her family and revisiting Argentina often keeps her grounded. At home, she’s mom to her son, wife to her husband, and loyal servant to Coco, their hilariously bossy dog.

About Maven Advisory: 

Maven Advisory brings deep industry expertise to help fintechs and emerging businesses navigate the complexities of the financial market. Having worked across banking, digital marketing, and digital channels, we understand what financial institutions need—and what makes fintech solutions stand out. Our mission is to connect innovation with opportunity, crafting tailored strategies that position your product for success with the right partners. With Maven Advisory, you gain an insider’s perspective and a trusted partner to bridge the gap between vision and financial success.

Please visit mavenadvisory.co to learn more.

About GDS Link:

GDS Link makes modern lending simple. Our real-time decisioning platform integrates over 200 data sources with advanced analytics, enabling lenders to make fast, data-driven credit decisions while mitigating risk. From loan origination to collections, GDS Link provides seamless automation, policy monitoring, and AI-powered insights to help financial institutions optimize lending strategies, stay agile in a competitive market, and drive better outcomes.

Show Notes:

GDS Link’s Rebrand: What’s New?

  • New Brand Identity: A fresh, modern look that aligns with our mission to simplify lending.
  • Refocused Mission: Delivering cutting-edge decisioning, fraud prevention, and risk management solutions to lenders worldwide.

Upcoming Events

  • FinTech Meetup in Las Vegas (March 10-13, 2025)

Support & Advocacy

  • Margaritas for MBC (March 8, 2025, in Chicago at La Cantina Grill)
    • Fundraising event supporting Stage 4 Metastatic Breast Cancer (MBC) research.