Decisioning
Analytics
Kate Bullman is a commercially driven leader with over 20 years of experience in fintech, SaaS, and payments, specializing in business transformation, sales strategy, and partnership development. As VP, Head of European Sales & Global Partnerships at GDS Link, she leads regional expansion and strategic alliances, ensuring financial institutions and fintechs leverage GDS Link’s credit risk decisioning solutions to enhance their lending capabilities.
Before joining GDS Link, Kate held key leadership roles at Codat, FICO, and WorldPay, where she successfully drove new business growth, market expansion, and partner sales strategies across the financial services sector. She has extensive experience on both the client and vendor sides, providing her with a unique perspective on navigating the complexities of the lending ecosystem.
Kate’s expertise in enterprise software, go-to-market strategy, and relationship management enables her to build high-value partnerships and drive sustainable revenue growth. Her leadership ensures GDS Link’s presence continues to strengthen across Europe, supporting lenders in optimizing risk decisioning and digital transformation.
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