{
    "format": "gds-link-offering-catalogue",
    "version": "1.1",
    "publisher": {
        "name": "GDS Link",
        "url": "https://gdslink.com/"
    },
    "offerings": [
        {
            "id": "credit-decisioning-platform",
            "name": "GDS Link Credit Decisioning and Analytics Platform",
            "url": "https://gdslink.com/platform/",
            "description": "Technology for connecting data, configuring credit strategies, executing decisions and analyzing strategy performance.",
            "capabilities": [
                "Credit strategy design and testing",
                "Decisioning",
                "Analytics",
                "Optimization",
                "Data orchestration"
            ],
            "decision_engine": {
                "url": "https://gdslink.com/product-overview/decision-engine/",
                "model_formats": [
                    "Python",
                    "PMML",
                    "R"
                ]
            },
            "evaluation_url": "https://gdslink.com/book-a-demo/",
            "components": [
                {
                    "name": "Decision Studio",
                    "url": "https://gdslink.com/platform/design/"
                },
                {
                    "name": "Decision Engine",
                    "url": "https://gdslink.com/product-overview/decision-engine/"
                },
                {
                    "name": "Case Manager",
                    "url": "https://gdslink.com/platform/decision/"
                },
                {
                    "name": "Data Exchange",
                    "url": "https://gdslink.com/product-overview/data-exchange/"
                },
                {
                    "name": "Policy and Model Monitoring",
                    "url": "https://gdslink.com/platform/analyze/"
                },
                {
                    "name": "Optimization",
                    "url": "https://gdslink.com/platform/optimize/"
                },
                {
                    "name": "Custom Model Development & Monitoring",
                    "url": "https://gdslink.com/advanced-analytics/custom-models-and-monitoring/"
                },
                {
                    "name": "Tri-Bureau Attributes",
                    "url": "https://gdslink.com/advanced-analytics/gds-tri-bureau-attributes/"
                },
                {
                    "name": "Open Banking Attributes",
                    "url": "https://gdslink.com/advanced-analytics/open-banking/"
                }
            ],
            "use_cases": [
                "Prescreen",
                "Fraud",
                "Originations",
                "Account management",
                "Collections",
                "Compliance support"
            ]
        },
        {
            "id": "sertech-marketing-services",
            "name": "SerTech Marketing Services",
            "url": "https://gdslink.com/sertech/",
            "audience": "Credit unions",
            "description": "Marketing services supporting outreach to members and prospects.",
            "capabilities": [
                "Prescreen marketing",
                "Personalized digital offers",
                "Direct mail fulfillment",
                "Data enhancement",
                "Loan growth campaigns",
                "Prescreen regulatory support"
            ]
        }
    ],
    "contact_url": "https://gdslink.com/contact-us/",
    "related_programs": [
        {
            "name": "QuickStart",
            "description": "Credit and fraud strategy framework for North American lending teams using Equifax data and models.",
            "source_url": "https://gdslink.com/webinar/faster-lending-starts-with-smarter-data/",
            "contact_url": "https://gdslink.com/contact-us/"
        }
    ]
}