Resources

It’s no secret that the effects of high inflation are being felt throughout the country. To combat a sharp spike in inflation, the US Federal Reserve has increased its key short-term interest rate twice this year with the latest by half a percentage – a first in almost 22 years.

Ser Technology, a stalwart in the credit union industry providing loan generation marketing services, has been acquired by GDS Link, the nextgen leader in loan decisioning and analytics.

Credit unions exist to provide affordable, responsible financial products to the people who turn to them for their household banking and borrowing needs. These individuals then become member-owners of their financial cooperative.

How important is a credit score, and can financial education be the support tool members need to increase their ranking? Many credit union members think that making timely payments on credit cards or loans is the best way to work toward a bump in their credit score.

Despite supply issues and higher prices across the auto industry, car sales have continued to remain strong. As new and used vehicles continue to sell, financial institutions have had plenty of opportunities to make car loans and increase their share of the auto-lending market, but it hasn’t been easy for credit unions attempting to do…

Credit Union Marketing Plans & Campaigns Marketing is not going back to the way it was after the year credit unions – and the world – just experienced. Priorities, methods, and budgets now reflect the changes brought about by the global pandemic, and credit union marketing teams have had to adjust their approach to reach…

Credit unions are making great waves – as they always do – during this coronavirus-induced economic downturn. Members are increasingly turning to their credit unions for support in this time of crisis.

Best credit union marketing campaigns The last few months have been unprecedented for everyone, but we’re focusing on building toward the future. Helping credit unions add consumers among their memberships because they are the best financial services option for consumers.

New digital marketing gets all the hype. CEOs like it for the trackability and cost savings, but that doesn’t always mean your financial institution is receiving the most bang for its marketing buck. Consumers – yes, even those coveted millennials and Gen Z – enjoy tactile marketing. Perhaps it’s the memory of birthday cards from…

The goal of business – even not-for-profit credit unions – is to improve profitability, be it by growing business with existing members and customers, cutting costs, or drawing in new consumers. The investment must be made to drive future growth.

As we begin to see the economy tightening again, credit unions and community banks are looking for the most cost-effective ways to grow their businesses.

An appeals court decision, NCUA Chairman Rodney Hood’s agenda and the Federal Reserve’s decision to cut interest rates have one thing in common: They’re all signs of an increased interest in low-income lending, especially for community credit unions.